Landing Page · São Paulo, SP
Crédito Esc — custom multi-step business credit form.
I developed a custom WordPress plugin that transformed the Crédito Esc website into a fast, responsive, and conversion-oriented business credit simulation flow. The project addresses the...
Cliente
Crédito Esc
Live site
See the project running.
Hover the screen to scroll the whole site, top to bottom. One click opens the published version in a new tab.
Open live site
The problem I solved.
I developed a custom WordPress plugin that transformed the Crédito Esc website into a fast, responsive, and conversion-oriented business credit simulation flow. The project addresses the pain points of micro and small businesses that need to simulate credit without bureaucracy, with city/state validation, clear highlighting of amounts and installments, and immediate contact via WhatsApp.
Client Challenge
The client faced abandonment due to long forms and unqualified leads (unserved cities). They also needed to convey security (badges, SSL) and maintain their own visual identity (colors, desktop/mobile images) without relying on generic themes.
Solution implemented for business credit
- Plugin with shortcode: the entire site uses the multi-step form rendered by the plugin.
- Location validation: controlled list of cities/states to avoid frustration and qualify leads.
- Credit grid: amounts and installments in cards, with “more requested” highlighted.
- Streamlined steps: each step asks only for the essentials — CNPJ, amount, location, name, and WhatsApp.
- Real responsiveness: separate background images for desktop (1920×1080) and mobile (768×1200), without stretching or cutting.
- Security and trust: customizable badges, approval badge, and message about protected data.
- Configurable colors: background, highlights, titles, and texts adjustable in the admin.
Expected Results
- Less abandonment due to a short and visual flow.
- More qualified leads by filtering served cities.
- Shorter response time with WhatsApp as the main channel.
- Better perception of trust (badges, SSL, transparency of installments).
Technical Differentiators
- WordPress plugin-driven: easy to replicate on other pages or domains.
- Custom CSS and JS: no dependency on heavy themes.
- User-friendly admin: logo fields, desktop/mobile backgrounds, badges, colors, and messages.
Links
- Live site:
https://creditoesc.com.br/ - Project portfolio:
https://abdesignerpro.com.br/portfolio/ - WhatsApp contact:
https://abdesignerpro.com.br/whatsapp/
Your Turn
Want a custom credit flow or a high-conversion multi-step form? Get in touch and let’s adapt this model to your business.
"Business credit simulation became fast, responsive and conversion-focused. The client finishes the flow, the analyst receives everything ready and the proposal goes out the same day."
Detalhes da entrega.
You may also like.
Site
2026Landing page for meal delivery: complete project focused on conversion, mobile, and SEO.
If you are looking for a reference for a landing page for meal delivery, this project was developed exactly with that proposal: to unite professional design, commercial clarity, and a structure designed to convert...
Site
2024Consonant.
Consonant - Textual Solutions: Transforming Written Communication with Expertise In a market where textual clarity can make all the difference, Consonant - Textual Solutions has emerged as a...
Site
2024Portal Z3.
Website Development for Portal Z3. Portal Z3, led by Wagner, was developed with the aim of standing out in the journalistic landscape by offering a unique approach that...