Box Two Tones – Women's Clothing Subscription.

About the Project

The Box Two Tones is an exclusive platform for women's clothing subscriptions, conceived by entrepreneur Raquel Sepulveda. The project was born with the goal of providing a new experience for the female audience seeking style, practicality, and innovation, through personalized boxes with carefully and tastefully selected clothing.

The client wanted a beautiful, modern, straightforward, and optimized website that could clearly present the subscription plans and offer a simple and efficient shopping experience.

Project Challenges:
Box Two Tones – Women's Clothing Subscription

During the construction of the website, we faced significant challenges related to payment logic and shipping cost calculation for different types of plans:

• Monthly Plan: shipping cost charged separately for each order.
• Semester Plan: upfront charge of the total plan amount + (shipping x 6).
• Annual Plan: upfront charge of the total plan amount + (shipping x 12).

The client wanted the total amount of these plans with shipping to be divided into installments, making it easier for new subscribers to join.

Additionally, the website needed to be responsive, with good performance, optimized for SEO with the keyword “women's clothing subscription”, and integrated with a recurring payment system.

Solutions Implemented in the Project:
Box Two Tones – Women's Clothing Subscription

To meet the project's objectives, various technical and creative solutions were applied:

• WordPress + WooCommerce + Recurring Payment Plugin.
• Development of custom logic to calculate the total amount including shipping by plan.
• Layout modern, clean, responsive and with fast loading.
• SEO optimization focusing on:
• Correct structure of headings (H1, H2, H3).
• Meta descriptions with calls to action.
• Alternative texts for images.
• Friendly URL and reduced loading time.
• Creation of essential pages:
• Home
• About
• Plans
• FAQ
• Terms of Use
• Integration with WooCommerce and recurring payment plugin to manage subscriptions practically and securely.
• Application of custom logic for dynamic price manipulation according to the plan and shipping.
• Development of a light, feminine, and intuitive layout, aligned with the brand's proposal, using soft tones and gradient elements.
• Responsive design with Elementor Pro, designed for conversion on both desktop and mobile.
• Loading and structure optimization for better performance and SEO.

Delivered Results

With the new Box Two Tones website, we delivered a complete and effective solution that:

• Conveys professionalism and the brand's visual identity.
• Facilitates the process of subscribing to the plans.
• Clearly explains the pricing and shipping structure.
• Reduces frequent questions with a clear FAQ section.
• Improves Google ranking with optimized content.
• Ensures a simple and accessible shopping experience, especially on mobile devices.

Project Images:
Box Two Tones – Women's Clothing Subscription

Final Project Result:
Women's Clothing Subscription

The project “Box Two Tones – Women's Clothing Subscription“ delivers not only a visually appealing website but also a functional one, with a smooth shopping experience and a well-explained plan logic to facilitate the final customer's decision.

This project shows how a well-structured idea can transform into a functional and attractive digital business, with a light, intuitive website that is ready to scale Raquel's business model securely and professionally.

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