Anatran Club.

The context

Anatran Club is a non-profit association that offers vehicle protection and benefits for light and heavy vehicles. According to the website itself, the association has offered protection and benefits since 2008 and serves trucks, buses, vans, pickup trucks and cars. The project, from 2023, was a landing page to sell the association's services.

The goal

The page needed to present the programs, highlight the association's experience and increase membership. It also needed to make the value of the protection clear before the visitor asks for a quote.

What was built

A page with the sections the website shows today:

• Quote simulation by vehicle type, with a "Simulate" button for trucks, buses, vans, pickup trucks and cars, and a "Simulate now" call to action.
• Quote form with fields for name, email, WhatsApp and vehicle license plate, with the option to receive the quote on WhatsApp.
• Coverage for collision, overturning, fire and theft, with a link to see all of it.
• Benefits: 24-hour assistance, a refund and referral program for members, and national coverage for monitoring, assistance and protection.
• All services and a reviews section, with a link to the association's Facebook page.

Result

The association now has a sales page that presents the light and heavy vehicle lines, the coverage and the benefits, and leads the visitor to run a quote simulation by vehicle type. In the testimonial published in the case, the association's manager says the page presented the services in a way that members understand their value. The website is at anatranclub.com.br.

Highlights

The simulation is separated by vehicle type, with a button in each category. The coverage and benefits appear on the same page, so the explanation and the quote stay together.