Guilherme Neto Advocacia: law firm website in Campina Grande with a custom admin panel.

The context

Guilherme Neto Advocacia e Assessoria is a law firm from Campina Grande, Paraíba, Brazil, practicing Social Security, Labor, Civil, Criminal and Family Law, with offices in Campina Grande, João Pessoa, Boqueirão, Juazeirinho, Damião and Rio de Janeiro. People looking for a lawyer almost always arrive from Google or an ad, on their phone, and decide in a few seconds whether to message the firm on WhatsApp. The website had to build trust on the first screen, show the team and the offices and lead people to the conversation without friction.

The goal

A fast website of its own, easy to find on Google, that the firm can update by itself and that shows where each inquiry comes from, so the ad spend can be measured.

What was built

• Corporate website with practice areas, firm presentation, team with bar numbers, key figures, testimonials, the 6 offices with address and map, and contact by form and WhatsApp.
• Legal blog as a content hub: search, filter by area of law, highlights, pagination and articles with FAQs. Each article has WhatsApp calls to action throughout the text, with a message that already identifies the topic read.
• Custom admin panel to edit blog, services, team, offices, testimonials, Link Bio and settings, with a lead board (kanban), internal notes and a new-inquiry alert on the firm's WhatsApp via Evolution API.
• Visit source: the WhatsApp message says whether the person came from a Google ad, the firm's Google Business Profile, organic search, Instagram or Facebook. The same source is stored with form leads.
• Link Bio with the firm's identity for Instagram, plus a short link for the Google Business Profile.
• Ombudsman and whistleblowing channel on WhatsApp, with a message the firm's support recognizes and routes without going through the case-status bot.
• Integrations area in the panel for Google Tag Manager, Google Analytics, Google Ads and Meta Pixel, with validated fields and Consent Mode v2: tags only measure after consent in the cookie banner.

SEO and visibility

Unique title and description on each page, clean URLs, a database-driven sitemap, correct canonicals, structured data for a legal service (LegalService) with each office as an Attorney, articles with Article, BreadcrumbList and FAQPage, and search and filter pages kept out of the index to avoid duplicate content. CSS is compiled and served without a CDN, colors pass the minimum accessibility contrast (AA) and the favicon follows the format Google shows in results.

Privacy and security

Panel with login, code-based password recovery, CSRF protection and captcha on the contact form. Full privacy policy and terms of use, a cookie banner with a real reject option and third-party tags off until consent, as required by Brazil's data protection law (LGPD).

Result

The firm publishes articles and updates team and offices without depending on anyone, receives inquiries organized in the panel, and the traffic manager measures ad conversions from WhatsApp clicks. The website has been evolving continuously since its first version, in March 2026, and reached version 2.20 in October 2026.

Frequently asked questions

Can a law firm website advertise and attract clients?

It can promote the firm in an informative way, as the Brazilian Bar's Provision 205/2021 allows. That is why the site relies on useful blog content, team presentation and easy contact, with no promise of results.

Can the firm update the website by itself?

Yes. Articles, practice areas, team, offices, testimonials, Link Bio and main texts are edited in the panel, without touching code.

How does the website help measure Google ads?

Each WhatsApp button is a standard link that Google Ads recognizes as a conversion, and the message sent tells the visit source. This shows which inquiries came from the ad, from organic Google or from social media.