Darwin School.

The context

Colégio Darwin is a school in Fortaleza, in the state of Ceará, Brazil. It has operated since 1999 and serves children from early childhood education through high school. The school's approach is humanized education, focused on welcoming students and on their well-being, with a commitment to the Culture of Peace, a value defended by the school's leadership. The project was built to inform parents and students before they visit the school.

The goal

The website needed to present the quality of teaching at each level of the school and the school's educational approach, so that parents and students arrive at the visit already knowing what Darwin offers. The Culture of Peace also needed to stand out, since it is part of the school's identity.

What was built

An institutional website with its own menu and sections that organize the presentation of the school:

• Levels: Early Childhood Education, Elementary School (early and later years), High School and the full-time program.
• Teaching approach with socio-emotional education, Life Project, scientific thinking with the Maker Project and the PES bilingual program, which uses material from Cambridge University Press.
• Culture of Peace, with its own page in the menu.
• Our campuses, with a search for the closest campus by zip code, neighborhood or address, and directions to each one.
• Visit booking through a link to the enrollment system, with the "Schedule a visit" button repeated at several points on the page.
• Testimonials from families and students, a gallery of everyday school photos and links to Google reviews.
• Blog with articles and a frequently asked questions section.
• Contact with a WhatsApp button, a "Work with us" page and links to Instagram, Facebook, YouTube and TikTok.

Result

Colégio Darwin now has a website that brings its levels, campuses and teaching approach together in one place, with clear paths to book a visit and to contact the school on WhatsApp. According to the school's director, quoted in the case, the website turned enrollment into a quick conversation. The website is at colegiodarwin.com.br.

Highlights

Beyond the institutional content, the website offers navigation by level and by campus, a campus search by zip code and a cookie notice with preference options.